How To Stand Out On In a Crowd Of 4 Million

Four Million Streamers…Why Watch You?

The number is quite daunting, isn’t it? As of February, almost four million people have thrown their hat in the streaming ring. Capture cards and webcams are almost impossible to find and viewers have more choices than ever. So, why would they want to watch you? That is the question we are answering in this post. Streaming is so much more than just playing a video game.

Choose your audience

Who do you want to reach? Who are the people you want to connect with? The simple answer is people that are passionate about the same things you are passionate about. If you are a retro game junkie then you better let that shine on all of your platforms. You need to lead the pack as a retro game enthusiast. I will layout the formula and this can be swapped with whatever your passion is. Twitch is where you get to enjoy that passion with your community but you will be building that community on your other social media platforms. You will do that by adding value with your content to the community you want to reach.

Create Content On Social Media You Would Interact With

• Going live posts ain’t it
• Create content around your passion and take that passion to the next level. Allow your excitement about your passion to be contagious.
  • Do you follow anyone that is super passionate to the point that you have told yourself you wish you were that passionate about something? Be that person!
• Create content you would like to see when you open up TikTok or Instagram.
• Content that adds value to consumers is the goal. It is not about you it is about them.

Stream Content You Would Watch

This is more than just gaming it is interaction with your community. Your social media accounts have introduced people to who you are now its time for them to get to know you.

• Don’t be afraid of just chatting. Use that directory to hang out with your community and give them your full attention.
• If you’re a casual gamer what is your shtick to get people to continue to watch? Remember you cannot look at big streamers and emulate them with thousands of people in their chat. They are the exception, not the rule. You get to interact with a small group of people as you grow and it allows for real connection and it is something to cherished because it is more difficult as your audience grows.
• Be yourself and let your weirdness shine forth. It is your unique attributes that will set you apart from others and allow people to connect with you.

Create Valuable Shareable Content On Other Platforms

• Content that can inform, entertain, or save someone’s time is my idea of valuable content. What does your audience need? Be the solution for them.
•  Podcast
  • Record a podcast and release it as audio and video.
  • My Nintendo news podcast has introduced so many people to my stream. Some people will show up just to sub because it is a way for them to support what I am doing. That is the power adding value to people.

Add To The Conversation

I want to hear from you. What have you done to create value with your audience that keeps them coming back? Let me know in the comments below.