Nintendo’s For Kids…
Nintendo has always been about reaching a younger audience and creating magical experiences that they will take with them the rest of their lives. Sega went after the stigma that Nintendo was for kids with a barrage of commercials and print ads in the 90’s. Genesis was marketed as the “cool” consoles and Nintendo was for babies. Nintendo remained unflinching in their stance and continues to create games for all ages.
Sony and Microsoft cater to the older generation and Nintendo doesn’t mind reaching the younger crowd and building brand loyalty at a young age. Here’s what Reggie Fils-Aimé President of NOA had to say to The Star:
“We are happy that they don’t. It’s been an incredibly important market because the kid who’s 5 or 6 today is going to be 12 or 13 and not all that many years later 18 or 19… And when you have an affinity for Pokémon or The Legend of Zelda series or Mario Kart or Super Mario Bros. that affinity carries with you.”
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I was 5 when the NES launched and have been a fan for over 30 years. I loved introducing my kids to Nintendo games and playing Smash and Mario Kart is a common occurrence in my household. Thanks to Animal Crossing on the GameCube my son’s first three-syllable word was Nintendo. I’ve played the first level of The New Super Mario Bros on the Wii more times than any person should cause it was the only level my 3 and 5-year-old daughters could beat. I cherish every one of those memories and I’m continuing the tradition with my nieces and nephews.
If I mentioned Mario around any of nieces or nephews they instantly light up and want to tell me about the latest game they are playing on 2DS or SNES Classic. They are little gamers and I love connecting with them and making memories with them while playing Nintendo games. Mario Kart 8 Deluxe is a great example of how Nintendo wants their games accessible to a younger audience. Steering and throttle assist allow for younger kids to stay on the track and finish races, cutting down on frustration and allowing for longer play sessions. Let’s Go Pikachu and Let’s Go Eevee look fairly simple to jump in and start catching Pokémon.
Nintendo is playing this smart and reaching a marker that they thrive in. What do you think? Have you been a fan since you were a youngster?
Source: NintendoLife.com
