Do you remember the early days of Super Smash Bros.? When the game was first released on Nintendo 64 in 1999, it was an oddity in the console’s library, but it quickly became a heavy hitter and a beloved classic.
How Nintendo Promoted Super Smash Bros. in the Late ’90s
But do you know how Nintendo promoted the game in its early days? That’s where SlamFest ’99 comes in. It was a real-life Super Smash Bros. event that took place in Las Vegas in front of a live audience, featuring fighters dressed in Nintendo costumes. This IRL exhibition was unlike anything seen before and was a pioneer for the geek-centric events that we see today.
Rediscovering SlamFest ’99
For years, the event has been shrouded in mystery, with much of the footage lost to time. But recently, Reddit sleuths uncovered high-quality photos from the event, showcasing its high-concept design and unforgettable cosplay.
The fighters dressed as Pikachu, Mario, Yoshi, and Donkey Kong would duke it out, with the referee determining which of the characters from the Smash Bros. lineup had the upper hand. The event was a visual spectacle and was broadcasted online for fans to watch.
The Impact of SlamFest ’99
SlamFest ’99 was dubbed the “melee of the millennium” and is still revered in the gaming community to this day. While much of the footage may be lost, the photos offer a glimpse into a bygone era of gaming and geek culture. Fans are still on the hunt for more photos or even a recording of the event to capture the full essence of this groundbreaking event.
In retrospect, SlamFest ’99 was a creative way for Nintendo to promote a game that would become one of the most beloved franchises in gaming history. It’s incredible to see how an event that took place over two decades ago has left such a lasting impact on the gaming community.
SlamFest ’99 For  A New Generation
With the recent discovery of photos from SlamFest ’99, it’s exciting to see how the event is being rediscovered by a new generation of gamers. As we continue to look back on the early days of Super Smash Bros., it’s important to remember the creativity and innovation that went into promoting this classic game. SlamFest ’99 may have been a one-time event, but its impact has been felt for over two decades and will continue to inspire geek-centric events for years to come.
Photo credit: Ed Espinoza
